3.2.6.4 — Define internal marketing communication strategy
Define internal marketing communication strategy
Section titled “Define internal marketing communication strategy”APQC ID: 3.2.6.4 · Department: Sales · Bowtie: support
Composite demand score: 172.40
Scored by: llm-v0
- Supplier: Marketing Team
- Input: Internal marketing strategies and material
- Process: Define internal marketing communication strategy
- Output: Strategic marketing communication plan for internal stakeholders
- Customer: Sales department and internal teams
Pathology scores
Section titled “Pathology scores”T-score: 7
Section titled “T-score: 7”Operators highlighted the inefficiency of their process for internal marketing communication, resulting in noticeable delays. One user stated, ‘no proper onboarding. No real guidance. No senior marketeer.’ This indicates significant time waste due to a lack of structures and training, suggesting a score of 7 on time-waste.
$-score: 3
Section titled “$-score: 3”The lack of formal training and onboarding processes contributes to mixed results and ineffective campaigns, leading to potential financial losses. However, the quoting reflects a system that, once structured, could potentially yield significant returns thus scoring a 3 as risks are acknowledged yet mitigated.
S-score: 4
Section titled “S-score: 4”While operators express dissatisfaction with the existing internal marketing processes, their ability to define a clear strategy hints at some scalability. As mentioned, ‘no structure, no consistent KPIs, no real feedback system,’ indicates a foundational issue impeding scalability rather than outright inability. Hence, a score of 4 is appropriate.
Evidence
Section titled “Evidence”Tier A
Section titled “Tier A”- No proper onboarding. No real guidance. No senior marketeer. Everything’s just up to you and you are responsible for even the slightest of errors that could also be other people’s oversight sometimes.💔 — r/IndieDev (Gaming)
time[llm-v0] - KPIs were never properly defined and kept changing constantly. Half the expectations weren’t even written anywhere. You were just supposed to know. — r/IndieDev (Gaming)
scalability[llm-v0]
Tier B
Section titled “Tier B”- The engagement is being terminated due to a misalignment in what I consider acceptable performance vs what the studio expects. — r/IndieDev (Gaming)
money[llm-v0]
Atom coverage
Section titled “Atom coverage”| Atom | Fit % | Notes |
|---|---|---|
m-a11-own-brand-review-aggregator | 60% | This atom aggregates brand reviews from various platforms, extracting themes and insights. It can help Marketing define effective internal communication strategies by understanding employee sentiment and aligning internal messaging with their perceptions. |
m-a10-marketing-performance-digest | 60% | Aggregating marketing KPIs into a digest can equip the Marketing Team with critical performance insights, aiding in the creation of a strategic communication plan that resonates with internal stakeholders and drives alignment with Sales. |
m-a12-marketing-data-hygiene | 60% | This atom scans marketing records for hygiene issues, which is crucial for maintaining a clean database of internal marketing strategies and materials, thus ensuring that the communication strategy is based on accurate and relevant data. |