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Sales — Top 25 Processes

25 top-ranked processes from APQC PCF v8.0 Category 3.0, with T/$/S pathology scoring. Ranked by composite demand score (Upwork-only v0 — see Methodology).

APQC IDProcessT$SBowtieScored by
3.2.4.7Orchestrate seamless customer experience across supported channels753supportllm-v0
3.2.7.3Build engagement and relationship with members753acquisitionllm-v0
3.5.3.6Understand customer business and requirements735acquisitionllm-v0
3.5.5.1Provide sales and product/service training to sales partners/alliances735supportllm-v0
3.3.3.1Understand resource requirements for each product/service and delivery channel/method643acquisitionllm-v0
3.5.4.7Provide product tracking834acquisitionllm-v0
3.4.3.1Calculate product market share835acquisitionllm-v0
3.3.6.4Develop business rules to provide personalized offers735acquisitionllm-v0
3.5.2.5Manage customer master data735deliveryllm-v0
3.3.2.1Confirm marketing alignment to business strategy746acquisitionllm-v0
3.3.5.5Revise customer strategies, objectives, and plans based on metrics435retentionllm-v0
3.3.3.3Determine pricing based on volume/unit forecast865acquisitionllm-v0
3.1.1.6Assess internal and external business environment744acquisitionllm-v0
3.3.2.3Create marketing budget532supportllm-v0
3.2.6.7Define point of sale (POS) communication strategy531acquisitionllm-v0
3.5.5.2Provide marketing materials to sales partners/alliances232supportllm-v0
3.5.4.5Process back orders and updates946deliveryllm-v0
3.2.6.4Define internal marketing communication strategy734supportllm-v0
3.2.6.5Identify new media for marketing communication925acquisitionllm-v0
3.3.4.8Incorporate learning into future/planned consumer promotions745deliveryllm-v0
3.3.5Track customer management measures834supportllm-v0
3.2.2.1Conduct brand level social sentiment analysis632supportllm-v0
3.3.3.9Communicate and implement price changes845deliveryllm-v0
3.4.2.11Create strategic and tactical sales plans by customer745acquisitionllm-v0
3.2.7Design and manage customer loyalty program645supportllm-v0
  • T = Time-waste score (0-10)
  • $ = Money-leak score (0-10)
  • S = Scalability-ceiling score (0-10)
  • Bowtie = position in customer lifecycle (acquisition / delivery / retention / support)
  • Scored by = audit trail; llm-v0 means LLM-extracted, awaiting operator review

See Framework for full scoring rubric.